In times of war or crisis, therapists face unique challenges in maintaining and growing their private practices. Many potential clients may struggle to afford therapy due to financial insecurity, while others may deprioritize their mental health needs amidst other urgent concerns.
This workshop, designed specifically for private practice mental health professionals, will provide a roadmap for navigating these obstacles effectively. Rather than focusing solely on attracting more clients, we’ll first address foundational steps to ensure your practice is set up for long-term success. By refining your approach, clarifying your niche, and developing strategic practices, you’ll be equipped to serve clients effectively while sustaining your business.
Course Overview
The workshop will be divided into 3 parts:
PART 1:
Crafting Your Practice Identity
- How to represent your services in a way that speaks to the clients you want to attract.
- Writing clear and focused description of your offerings that communicate your expertise.
Niche Clarity
- Exercises and strategies to define your ideal client population and therapy focus.
- How to align your skills and passions with client needs.
Effective Networking
- Building and nurturing professional relationships that generate referrals.
- Leveraging local and online communities to increase your visibility.
Generating More Leads
- Understanding different lead sources and how to tap into them effectively.
- Leveraging the GHI platform to attract inquiries.
Low-Cost Ways to Offer More
- Adding value for clients through resources, groups, or packages that require minimal effort but enhance their experience.
- Leveraging digital tools, templates, and psychoeducational content.
PART 2 with Executive Coach Hannah Rutman:
Successful Consultation Calls, Using the DiSC® Model
In this part of the workshop, attendees will enhance their self-awareness by identifying their behavioral style, including its 
DiSC® is a personal assessment tool used by more than one million people every year to help improve communication in our work environments. The DiSC® model provides a common language people can use to better understand themselves and those they interact with—and then use this knowledge to build and enhance relationships.
PART 3:
Colleagues share tips and strategies in building a successful practice and Q&A.
Who Should Attend
This workshop is ideal for therapists at any stage of their career who are navigating the challenges of building or sustaining a private practice during times of crisis or instability.
The workshop will contain an experiential component and will be enriched with tips and strategies from private practice therapists who have built a thriving practice.
Hannah Rutman
Hannah is an experienced facilitator and executive coach, with a focus on leadership and developmental coaching. Hannah's background of over 15 years working with senior leadership in the consulting, finance and strategy sectors, allows her to connect easily with clients throughout all corporate sectors and roles. Hannah's coaching expertise includes emotional Intelligence, feedback/feedforward, communication techniques and critical thinking strategies.
Hannah’s clients come from a wide array of industries, including financial services, technology and healthcare and she is an experienced facilitator for both leadership and management training programs.
Hannah is a graduate of the Stern College's Business School program, with a B.S. in Accounting and she completed the Executive and Organizational certification coaching program through Columbia University.
Hannah is an ACC certified coach through the International Coaching Federation and is a certified NBI (Neethling Brain Instrument) consultant and has expertise in DiSC and a variety of other personality and communication assessments.
